Heineken, 360º
For Heineken, I’ve written across the full 360º: films, real-world social experiments, sustainability campaigns, social media and digital.
Client
Heineken Global
Role
Copywriter
Scope
Concept, film, sustainability, digital, social
Worth the Wait
To celebrate the long-awaited release of No Time To Die—17 months later than originally planned—we invited Daniel Craig to tease fans with a refreshing, ice-cold Heineken.
But there’s a real basis to the claim that a Heineken is worth the wait. In partnership with Edelman, we ran a real-world social experiment where 115 people received a cold Heineken at intervals between 0 and 30 minutes. The study showed that those who waited 20 minutes enjoyed their beer the most.
Remember that next time there’s a queue at the bar.
Featured on: Ad Age, Editor’s Pick / Campaign Live / Fast Company / The Drum / B&T / Reason Why / The Sun / Lao Newswire / Mail Online / BBC America / Independent / TW News / Metro News & more.
Client: Heineken Global / Agency: Publicis Italy / Global CCO: Bruno Bertelli / CCO: Cristiana Boccassini, Mihnea Gheorghiu / CD: Guy Lewis / CW: Olga Alonso / AD: Alexia Vindret / Account Director: Francesca Baldrighi / Producer: Francesca Zazzera / Produced by Smuggler / Directed by Sam Gold
Some tastes are not for everyone. Others are.
For the launch of Heineken Silver in Asia, our focus was on highlighting the smooth, refreshing quality of this new premium lager, crafted to suit all tastes.
Client: Heineken Asia Pacific / Agency: Publicis Italy / Global CCO: Bruno Bertelli / CCO: Cristiana Boccassini / ECD: Mihnea Gheorghiu / CD: Guy Lewis, Giuseppe Vescovi / CW: Olga Alonso / AD: Alexia Vindret / Account Director: Ilaria Castiglioni / Account Manager: Marta Wereszczynska / Producer: Sabrina Sanfratello / Produced by 360 FX / Directed by Mike Palafox
Party like there is a tomorrow.
The Heineken bottle is where all of the brand’s green aspirations are met: it’s recyclable, it’s reusable, and it’s also green on the inside, since it contains beer brewed with sustainable practices. We used it as a key element in this 360° campaign, pairing it with witty headlines to showcase the brand’s commitment #foragreenerworld.
Solar energy
Heineken is brewed with 100% green energy, including solar. This was our chance to give the news some exposure.
Circular packaging
Heineken bottles are made from 90% recycled glass. Considering how many bottles they produce every year, that’s a lot of recycled glass.
Sustainable Barley
Up to 70% of the barley used worldwide to brew Heineken is farmed sustainably. By 2030, the goal is to close the gap and reach 100% sustainable barley.
Wind Energy
Heineken beer is brewed with 100% green energy, including wind power. Being a Dutch company, that’s no surprise.
Social #foragreenerworld
Website
To tie it all together, we created an endless immersive experience designed to inspire people to take action for a greener world.
