Take a seat, take a stand.

The world’s first seated march.

In 2018, the women’s movement was on the rise, but women were still sidelined in sports. WNBA tickets weren’t selling.

The inspiration for this idea came from an unlikely place: a bar with two tip jars, one for The Beatles and one for The Rolling Stones. The bartender told me they’d been getting more tips ever since they started letting customers choose sides. It got me thinking: what if choosing a seat could also mean choosing a cause?

Client

WNBA

Role

Copywriter

Scope

Concept, PR, activation, events, social

How to take a stand: arena division

We partnered with women’s organizations and gave each their own section of the arena. Every ticket became a vote of support, with a portion of the proceeds going to the corresponding cause.
A way to show that supporting women in sports means supporting women everywhere.

#WNBATakesAStand

On May 20th, our campaign got its own Twitter emoji, displayed every time someone used the hashtag. And yes, that’s Joe Biden tweeting about us.

Results

Over 300 million
media impressions

14.8% up
of attendance

Up 38% viewers
over last year

120 pieces of earned media coverage

Featured on: ESPN, The New York Times, The Washington Post, USA Today, ABC News, Fox Sports, U.S. News & World Report, Daily Mail, Tampa Bay Times,Arizona Daily Star, NY Daily News, Taiwan News, Cache Valley Daily, Citizen Tribune, Courier Express, Daily Herald, Fort Bend Herald, Hasting Tribune, Herald Whig, Kartia Velino, KPVI, National Post, Niagara Falls Review, Richmond Times Dispatch, SC Now, Tbo, The Daily Journal, The Eagle Tribune, The Porterville Recorder, The Republic, The Washington Times, Victoria Advocate, Welland Tribune, Wow!, Newsday, SF Gate, The Charlotte Observer, Voice of Alexandria,Star Tribune, The News & Observer, Herald & Review, Bluefield Daily Telegraph, Your Erie, The Eagle, The Fresno Bee, Waco Tribune-Herald, Idaho Statesman,Spectrum News, Finger Lakes Times, Albert Lea Tribune, WacoTrib.com, China Post, FOX 59, Yahoo! Sports, MSN News, Indianapolis Business Journal, Circa,WHIO TV, KDH News, The Spokesman Review, Dothan Eagle, KLBJ News Radio,Post Bulletin, The Spokesman-Review, News OK, Sportskeeda, Star Advertiser,Hickory Record, The Bradford Era, Atlanta Black Star

Awards: The One Show, bronze pencil / Effie Awards, entertainment & sports, gold / Cannes Lions, shortlist / Shorty Awards, social good, best in sports winner / Shorty Awards, social good, gender equality finalist / SABRE Awards, entertainment, best campaign

Client: Women’s National Basketball Association / Agency: Edelman New York / CCO: Jimmie Stone / CD: Rodrigo Moran, Kristen Kursterer / CW: Olga Alonso, Arjun Roy / AD: Belen Aragon

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