Camper, branding
At Camper, I helped define and implement a new tone of voice: irreverent and playful, yet grounded. Since then, I’ve applied it across campaigns, newsletters, landing pages, digital and more.
Client
Camper
Role
Copywriter
Scope
Campaigns, sustainability, community, newsletters
Roku. A modular shoe built by you.
A six-part modular shoe designed for recyclability—to be assembled and disassembled, repaired, and customized by you. This campaign was created in collaboration with Highsnobiety.
The project involved writing step-by-step assembly instructions (making it look easy was the hard part).
The future is modular.
What started with ROKU has grown into Camper’s modularity platform, bringing together products designed to be taken apart, repaired and customized. I shaped the storytelling and UX copy across the platform.
We build our shoes to last, then make sure they do.
ReCamper is Camper’s umbrella of circularity initiatives, from repair to recycling. I handled the copy and communications across the platform.
Long walks, great stories.
To launch ReWalk, Camper’s collection of second-hand shoes, we created a digital campaign inspired by the marks left behind by previous owners. Every pair had a story to tell.
Keeping the community connected.
For Camper’s The Walking Society, I wrote communications across the member journey, including sign-up, onboarding, newsletters, landing pages and member benefits.
Window concept at Attica Store
To spotlight Drift Trail's most distinctive feature, we created a 3D model of Athens shaped to mirror the sneaker's Vibram outsole.
The everyday stuff
Newsletters, merch, social.
This water bottle measures the amount of water needed for every step you take and the gift card on the right is the gift that keeps on giving (pun intended).
When it comes to social, it’s all in the captions.
